The Influencer Whisperer's Guide to Being a Woman in Social Media Marketing

March 28, 2017

Seven years ago I was doing advertising sales for a publishing company when an opportunity came up for me to manage that company’s social media outlets. My only qualification? I was the youngest person in the office. Since then, I’ve managed to turn that small opportunity into a prolific career. I love social media. I’m obsessed with it.

 

 

Fast forward to this week, when I was able to sit in on a Twitter chat hosted by Social Media Today called “Women in Social Media”. The topic piqued my interest right away, and as I joined the hashtag, I was inundated with Tweets by women who are in my profession.

 

As Tweet by Tweet scrolled down my newsfeed, I was amazed at all of the shared experiences I seemed to have had with these perfect strangers (the wonderful thing about social media!). Not all of these experiences were good, however. Some of them were quite cringe-worthy. Yet they were still common ground for many of us.

 

Here’s a taste of some of the common experiences women face when working in social media:

 

#1: Not taken seriously

 

 

#2: Feeling siloed

 

 

#3: Being a “girl”

 

 

It’s sad to say that I’m sure there are many professions in which these types of behaviors and attitudes are experienced by women.

 

Luckily, we ended the conversation on a lighter note, and looked to the future of social media and how women will play a part in shaping that future. Plus, we offered some advice for newcomers to the world of professional social media management.

 

Take a look:

 


 

 

 

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