Top 4 Reads for PR and Communications Professionals

People often ask me for book recommendations related to PR, Content or Social Media, so I decided to post the ones here that I recommend most often. If you're looking for some good reads (over spring break perhaps?), here's a list to get you started: - The Zen of Social Media Marketing - The Art of Social Media - A World Gone Social - So You've Been Publicly Shamed Anyone from the c-suite to junior positions can learn something from each of these. What are you reading right now? Would you add anything to this list?