I've been in this work for 16 years. Somewhere along the way, I became the person leaders, individuals, and organizations call when everything feels chaotic. 

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People are overwhelmed. Teams are disconnected. Everyone is posting, but not everyone is communicating.

 

That’s the space where I tend to do my best work.

 

Some days that means guiding institutional storytelling around research, healthcare, and higher education. Some days it means helping communicators navigate chaos with a little more confidence and a little less panic. Usually, it means both.

 

Throughout my career, I worked in agencies, startups, nonprofits, media, and digital communities. I’ve led communications for a venture-backed tech company. I’ve managed global online communities, posting (literally) thousands of pieces of content a week with a 99.99% success rate.

 

I’ve built campaigns, pitched stories, coached executives, spoken at conferences, and sat in enough marketing meetings to know exactly when everyone is pretending to understand the algorithm.

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I care deeply about storytelling, but I’m not interested in empty content or performative branding. I’m interested in communication that connects. The kind that makes people feel something, understand something, trust something, or finally pay attention to something they almost scrolled past.

 

My background in theatre probably has something to do with that. I understand pacing. Timing. Tension. Audience reaction. I know when something has heart and when it’s just corporate wallpaper with better lighting.

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I’m also fascinated by internet culture and how quickly perception shifts online. A comment section can change the meaning of a post. A viral moment can rewrite a reputation overnight. Social media stopped being “just social” a long time ago, and I’ve built a career helping organizations understand what that means.

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Around here, you’ll find thoughts on social media, digital culture, communication, reputation, creativity, leadership, and occasionally the strange emotional experience of being alive on the internet in the American South.

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Also, I believe LinkedIn needs more personality. Every organization thinks its audience reads more than they actually do, and if you survived a Southern church fellowship hall as a child, you can survive almost any networking event.