UPDATED: Habits of Highly Effective Social Media Influencers
Over the past three years, however, I've come to realize that there is MUCH more that makes someone an influencer than the items I previously listed.
Here are a few more updated habits of highly effective social media influencers to consider:
1. The reluctance to call themselves an influencer.
After recently hosting an influencer luncheon, some of the feedback I received from people who I would easily consider to be influencers is the hesitancy to call themselves an "influencer." That's because over the past few years, there are certain connotations of that word. In fact, one marketing leader recently defined influencers as "hot people holding things."
Rather than embracing the title of influencer, many would prefer to be called writers, bloggers, community builders, content creators, or anything that lends a sense of credibility to what they actually do. This is understandable, given that many people's perceptions of influencers often have the last name Kardashian or Jenner.
That said, there is now the opportunity for these influencers to proudly reclaim that title by the sheer acceptance and promotion of it as something other than superficial.
2. Involvement in their local communities.
The most effective influencers build real-life connections beyond the digital world by being influencers within their local communities. Whether it's embracing a non-profit or charitable cause that is near and dear to them or hosting in-person meet-ups, these influencers know that while many things can be faked online, it's much more difficult to counterfeit authenticity in person.
They're slowly building cult followings that transcend platform or channel by impacting where they live, work and play.<