UPDATED: Habits of Highly Effective Social Media Influencers
Over the past three years, however, I've come to realize that there is MUCH more that makes someone an influencer than the items I previously listed.
Here are a few more updated habits of highly effective social media influencers to consider:
1. The reluctance to call themselves an influencer.
After recently hosting an influencer luncheon, some of the feedback I received from people who I would easily consider to be influencers is the hesitancy to call themselves an "influencer." That's because over the past few years, there are certain connotations of that word. In fact, one marketing leader recently defined influencers as "hot people holding things."
Rather than embracing the title of influencer, many would prefer to be called writers, bloggers, community builders, content creators, or anything that lends a sense of credibility to what they actually do. This is understandable, given that many people's perceptions of influencers often have the last name Kardashian or Jenner.
That said, there is now the opportunity for these influencers to proudly reclaim that title by the sheer acceptance and promotion of it as something other than superficial.
2. Involvement in their local communities.
The most effective influencers build real-life connections beyond the digital world by being influencers within their local communities. Whether it's embracing a non-profit or charitable cause that is near and dear to them or hosting in-person meet-ups, these influencers know that while many things can be faked online, it's much more difficult to counterfeit authenticity in person.
They're slowly building cult followings that transcend platform or channel by impacting where they live, work and play.
3. They're plugged into a mastermind or mentoring group.
In 2019, most of the successful influencers that I know spend time every month (or some every week) connecting with core groups of other influencers, mentors and coaches. They rarely go it alone. Whether it's by joining a community of influencers around a particular topic or niche or by attending national-caliber conferences, they know that partnerships, support, and connections with their peers are vital to their success.
Are you curious about what it takes to become an influencer? Email me, and let's talk about it. I'd love to connect and help you learn more.
UPDATE: I'm now teaching my social media skills. Click here to learn more about upcoming classes, events and other opportunities!