What to do about Twitter in 2022

I've had a few people reach out to me and ask what my plans are if something ends up happening with Twitter, so I'm sharing my thoughts publicly.

Twitter has been my favorite social app since I joined in 2011. At this point, I haven't decided where I'll put my time and attention if it was all to go away, but I can tell you a few other things:

- If you are a person and content creation is important to you, you should probably get a domain — your own URL. I purchased my name dot com and my son's name dot com a while ago. You know, just in case we ever needed digital real estate for anything.

- If you are a business and content creation is important to you, you probably already have a website, but you may want to start looking into some form of email or content marketing. It could be a helpful supplement or replacement.

- If you are a business, and it's essential that you have a presence on Twitter for the common good, stay put for as long as it makes sense. Hold the line.

- If you're a person, and honestly, you're feeling burned out from social media, look at the potential of Twitter imploding as a much-needed mental break from doomscrolling all day long.

- If you're looking for something to replace the relationships and conversations you've found useful on Twitter, several niche social networks are popping up left and right. One might easily pull ahead as a new favorite, so keep your eyes peeled, but don't feel pressure to jump in immediately.

- If you're a person or a business, think about spending more time somewhere like LinkedIn. If we collectively make a point to create a cool space for creators, people, and businesses to thrive on LinkedIn, we might be in really good shape.

My head and my heart tell me that our favorite platform will look different a few years from now, but I have yet to decide whether or not it will be a good thing in the end.

Either way, the only constant is change in social media.

As much as we grow attached to these channels, we must always anticipate that everything could go away tomorrow and adjust our attitudes, expectations, and activity accordingly.