Is "Shameless" Social Media Self-Promotion Something To Be Ashamed About?


For something as "shameless" as self-promotion, there sure does seem to be a little shame when you talk about it. In my conversations this month about social media and personal branding, one question kept popping up:

Won't I come off as ... if I'm TOO self-promotional on social media?

The ellipsis indicates words that we use to fill in the blank: haughty, prideful, full of myself, boastful, swashbuckling (if you're a pirate, maybe).

Here are some important reminders about self-promotion, what it is, what it isn't, and what you should remember:

Myth number one: Self-promotion is simply bragging on myself.

Fact: Self-promotion can become bragging, but it doesn't necessarily start that way. If you have a problem with self-awareness, you can easily overwhelm people with how *wonderful* you are.

On the other hand, Tactful self-promotion involves touting your accomplishments – from getting your child to sleep through the night to a recent award or nomination at work.

If you're happy, and you know it, post about it. However, practice a little self-awareness in the process.

Myth number two: People will get tired of me if I talk about myself.

Fact: People will get tired of you if the ONLY thing you talk about on social media is yourself. That's why there has to be a mix of content.

Some of that content can 100% focus on you – from personal updates to the occasional accomplishment or win. But it would help if you struck a balance between being promotional and talking about other things.

No one should be a one-note-Nelly on social media. Mix it up a bit. You'll find there are plenty of appropriate times and places to be your own cheerleader.

Myth number three: Self-promotion on social media perpetuates the idea that my life is perfect.

Fact: Not if you're honest about the process. Fight this idea by sharing your backstory. We walk through a lot of grime on our way to winning. Why not tell that story?

No one woke up one day, and was awesome. Even those born into extreme privilege have obstacles to overcome. That's what makes us huma