What's next in Social Media?

As 2019 draws to a close, many social media marketers, bloggers, and businesses are scanning articles and identifying trends for 2020.

Why do people do this?

Simple. Because the world of social media is always in flux. And, even after:

  • 10+ years of experience in social media management

  • managing 100+ channels and 22,000+ social media posts sent in 2019 alone

  • speaking to crowds of thousands this year on social media management and personal branding

I still have much to learn.

It's why I am so hesitant to call myself or be branded as an expert. Technology enables us to not only do our jobs differently year over year, but it also allows for new opportunities almost every month.

New opportunities in the type, style, and formatting of various social media posts. New trends and ways to engage social media audiences. New doors are opening for us to make sense of this still relatively new form of business and personal communication.


1. Employees' social media pages are more successful than company social media pages. The research backs me up on this one. As more and more brands try to get their marketing messages heard via traditional news feed posting, paid, and promotional content through social media, a star will emerge: the employee as a brand ambassador.

2. The rise of social media specialists. A few years ago, many people thought that the title of social media manager would go away, confident that other departments would naturally pick up social media as a skill and weave it into their everyday activity. While this has happened to an extent, the role of the social media manager is becoming more critical than ever as companies realize someone needs to be behind the wheel at all times.

I imagine that a new career path within social media will continue to forge itself as experienced social managers continue to gain valuable experience.

3. Entertainment and humor as a content focus. We're entering the age of anti-marketing in s